About JJ
"JJ" Jessica Reeder
I help global companies build the systems that make AI, remote work, and real culture actually work.
For nearly two decades, I’ve been obsessed with one question:
How do we build organizations that don’t just function — but thrive — beyond the borders of a single physical office?
Not just culturally. Not just operationally. But structurally — in how they communicate, share knowledge, make decisions, and scale across borders, time zones, and tools.
That work has taken me around the world and into the heart of some of the most ambitious distributed companies on the planet.
I’ve been where the future of work is built — and I’ve helped shape it.
I’ve led remote transformation projects at scale.
At GitLab, I helped define the playbook for remote-first operations.
At Upwork, I served as Head of Remote, where I designed frameworks that aligned strategy, culture, and operations — resulting in measurable improvements in team collaboration, a 6% increase in satisfaction, and a 400% spike in engagement with new values rollouts.
I’ve overhauled legacy systems into AI-ready knowledge bases.
Launched compliance-friendly learning ecosystems for global teams.
And supported organizations across every growth stage — from scrappy private startups to IPO-ready giants.
My approach combines systems thinking, behavioral science, and a whole lot of practical experience.
I’ve earned a Master’s in Organizational Psychology from Harvard, taught 70,000+ learners through Coursera, and spoken at stages and media outlets including SXSW, CNBC, and Forbes.
But I’m still a practitioner at heart.
I don’t just study how teams work — I build the structures that make it possible.
The ones that scale. Sustain. And adapt to change.
What I’m focused on now
Today, I work with companies to future-proof their operations by reimagining their most undervalued asset: internal knowledge.
That includes:
- Turning scattered documentation into AI-ready communication systems
- Building handbooks that actually drive behavior and decision-making
- Designing scalable, global-first frameworks for collaboration, learning, and innovation
I call it the invisible infrastructure of modern work — the connective tissue that determines whether your company survives the next wave of AI and organizational change.
Get In Touch
If you’re a leader trying to make your company faster, smarter, and more human — I’d love to talk. Send me an email to get things started.
